This GIF campaign is part of a mock Instagram marketing initiative I envisioned between Givenchy and Star Wars: The Force Awakens. Considering the movie franchise's universal pop-cultural presence, I predicted that high fashion brands would soon take the opportunity to collaborate with the cinematic phenomenon.  Following the release of this mock campaign in the Summer of 2015, dozens of fashion brands including J.W. Anderson, Rag & Bone, and Adidas released similar collaborations.  Team led by Creative Director Yasamin Rahmanparast for Oscar Betancur's 'New Media Methods in Fashion' course at Savannah College of Art and Design, June 2015.

Co-owners: Taylor Ruparel, Erin Kelly, Jacqueline Miller

Givenchy-inspired looks by Ashley Whitaker