This is a marketing initiative created for Meeta Roy's Nontraditional Retailing course at Savannah College of Art and Design.  This proposed augmented reality catalogue plan is designed to reach a new demographic for NIKE: Generation Z.  In this project, my team and I research and discuss how to penetrate this market in the US, and how this new augmented reality initiative would not only create a new distribution channel for the multinational retailer, but would capture the attention and future sales of this new customer base that has billions in spending potential.  Co-owners: Mallory Prevatt, Jacqueline Miller, Jennifer Campbell.